Thomas Heinrich Musiolik, Dieter Georg Herbst
Herbst D.G., Musiolik T.H. (2017) Emotional Brand Coding: Expressions Of Strong Digital Brands. In: Brand Quarterly. (eds), Issue 19, Page 30 - 33
Publication year: 2016


The uniquely clear and appealing image of your brand consists of all contact points between itself and the user. The more frequent the contact and powerful the experience, the easier the user learns. Feelings become a turbo boost for that learning. These contact points happen offline via television spots and online via the brand website,…


  • Digital Media;
  • Digital Branding;
  • Emotions;
  • Multisensory