Thomas Heinrich Musiolik, Dieter Georg Herbst
Herbst D.G., Musiolik T.H. (2017) Multisensory Engagement In Digital Media. In: Brand Quarterly (eds). Issue 19, Page 57 - 60.
Publication year: 2016

Zusammenfassung

Apple, IKEA, Google – strong brands we know and love. And it is no accident that these brands became as strong as they did. Professional brand managers built them in a targeted manner and supported them over the long term. We recognize strong brands right away. We are uniquely attracted to them and readily separate them from other brands. We trust and adore them.

Keywords

  • Digital Media;
  • Digital Branding;
  • Multisensory;
  • Experience
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