Thomas Heinrich Musiolik researches the possibilities of multisensory experiences in digital media. Which brand code stands for what, what emotions and feelings does it trigger, how does it have to look to enable multisensory brand communication in digital media to ultimately make the brand of the future in the digital space tangible.
He is also researching the societal changes that are emerging in the context of digitization. The aim of his work is to better understand the digitization and its effects on the human brain and make it usable as an benefit for the society.
As a doctoral student and researcher he stands for clear decisions, infectious ideas and the permanent questioning of the status quo. In doing so, he has a very own view of the world, which potentials hide behind many things and what we can make of it all.